Margie Lawson

Changing your Writing World

Words that Sell Books

June 15 - 30, Fee: $55

Instructor: Shirley Jump

Back cover copy. Synopses. Query letters. They are all used to sell your
books, to readers and to editors and agents. But they’re not the
easiest things to write, not if you want to create compelling, must-read
marketing materials. No one likes writing these things–but they can be
easier to do with this simple method that takes the plot’s ABCs and
turns them into a simple synopsis covering the essential points of the
story. A great novel synopsis is not just a book report; it’s also a
marketing tool. Learn how to use marketing hooks to create powerful
sales materials. Former Director of Communications for a marketing
agency Shirley Jump will help you use NY advertising techniques to make
your book more sellable!

About Shirley: New York Times and USA Today bestselling author Shirley Jump has
written more than 50 novels for Berkley, Harlequin, Entangled, and
Kensington books. A frequent speaker both in the United States and
abroad, Shirley’s diverse career has spanned two decades. She has won
numerous awards, and she’s been nominated multiple times for the
Romantic Times Reviewer’s Choice award. The first book in her series
with Berkley,
The Sweetheart Bargain, recently received a Top Pic from Romantic Times.

Check out the BUZZ about Shirley Jump’s novels:

“Sweet
is the word for this anthology from four top Kensington writers…Jump’s
office romance gives the collection a kick, with fiery writing.”
— Publishers Weekly

4 1/2 Stars, “With Jump’s trademark comedic touch, readers are treated to a
well-crafted story about what it means to come home to face yourself and
your past. The main characters are sympathetic and intelligent, and the
narrative is constantly smooth and compelling.”
— Romantic Times Book Reviews

© 2021 Margie Lawson, all rights reserved.

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