Margie Lawson

Make your writing soar


Crazy Easy Awesome-Author Websites

What if you could have a website that would meet your needs whether you're a beginner or a NYT best selling author?

What if it could be affordable and easy to maintain?

What if you could have someone hold your hand and walk you through the entire process?

Welcome to the Crazy Easy Awesome Author Website taught by Lisa Norman (Heart Ally Books, LLC and Deleyna's Dynamic Designs -- also Margie Lawson's web designer).

We'll cover each part of a website. I'll help you choose a hosting company, get a domain name, set up the space, and build a website using the most popular platform for writers: WordPress. We'll cover how to create your email sign-up forms and even integrate the site with your social media platforms.

Learn how to secure your website to keep it as safe as possible.

Create your proven online author platform without pain.

Lisa will work with you every step of the way, including doing a hands-on review of your site. You'll learn what to do to maintain it, and how to update and make changes.

Get stuck? We'll work through it together.

By the end of this class you'll have a beautiful, personalized author's website that will make you proud.

Note: a website has to live somewhere. This may incur hosting fees. We'll talk through the options in class and each student will make their own choices about where their site will live. Free options will be included, but students may choose to purchase hosting. Fees associated with setting up the website are not included in the cost of the course.

What You'll Learn:

  • how to build your own website
  • how to maintain your own website
  • how your website can help grow your career
  • what pieces you need to make your website do what you want it to
  • the basics of author branding as they apply to websites
  • how to build a mailing list, and what to do with it

Who Should Take This Class:

  • authors who don't have a website
  • authors who don't feel like they are in control of their website

Lesson Plan

Week 1 — Welcome to the Web

  • Choose a domain name
  • Choose a place for your website to live on the internet
  • Decide what you want your website to do
  • Get basic security in place
  • Get ready to build your website!

Week 2 — Instant Website, just add water

  • Add an About Page
  • Intro to Branding and Tag Lines
  • Daydream about your Perfect Website
  • One-on-one meetings using Zoom

Week 3 — Customization, Style, and Power

  • Pick a style and begin customizing it
  • Create more content for your website
  • Choose add-ons to customize how your site functions
  • One-on-one meetings using Zoom

Week 4 — Security, Maintenance, and Expansion

  • Site Review with Lisa
  • Ensure all security is in place
  • Review how to maintain and protect your website
  • One-on-one meetings using Zoom
  • Share your finished website with the class!


Lisa Norman

Lisa Norman is the owner of Heart Ally Books, an independent publishing company. She also owns a website design company specializing in creating websites for authors, Deleyna’s Dynamic Designs. For over 25 years, she has worked with both indie and traditionally published writers on everything from writing through publication and marketing. She has taught students from 10 to 80, both in person, locally, and online. Her customers range all over the US, Canada, and as far away as Australia. Mostly she coaches people one-on-one, and she loves public speaking. She’s most proud of her children, adores her husband, and seems to be constantly surrounded by cats.

Lisa is the author of a series of nonfiction ebooks, Publishing Gold: Step-by-Step Guides for Success In Your Writing Career. She also writes under the pen name of Deleyna Marr.




What a pleasant experience! I have a website!

Rated 5.0 out of 5
May 2, 2023

Lisa is AMAZING, whoever thought they couldn't... shouldn't. I was a tiny bit dreading this experience. I just wanted to edit, write and plot the third book. But, I was "convinced" that I needed an author website, so I signed up and after working through the course lessons, several (actually a lot) ZOOM meetings (sign up for those right away), I have a live website. I cannot imagine a more patient and knowledgeable advisor. Forever grateful @lisanorman =)

Avatar for kat


Rated 5.0 out of 5
March 28, 2023

I LOVE LISA!! She's so full of information and so willing to share it! This class was often over my head but Lisa is so good at explaining it, I've gotten enough info to make a really cool website.

On to her next class!

Avatar for Sarah-Sally Hamer
Sarah-Sally Hamer

If you want to build an author website, look no further!!

Rated 5.0 out of 5
July 7, 2022

For a non-techie like me, this class has been a godsend. Lisa holds your hand and leads you the jungle of the internet, making the journey both safe and fun. She’ll help you build the website of your dreams, making it both beautiful and functional. You’ll leave the class with a website that reflects your needs and your personality, and with the confidence to build on the platform you’ve created. The lessons are excellent, and Lisa’s always there to answer any questions. The one-on-one sessions are fantastic. I’ve learned so much and can’t recommend this class enough!

Avatar for Becky Rawnsley
Becky Rawnsley

If this is the only course you invest in...

Rated 5.0 out of 5
May 2, 2021

If you only invest in one course for your writing career make it this one! Lisa walked me through all the steps to create my own website. She really simplified the process. I would have had the hardest time figuring it out on my own.

Avatar for Alenna

No STUPID allowed

Rated 5.0 out of 5
March 26, 2021

Haha, well, that's how I entered the class--totally stupid--but Lisa wiped out that refuge! No pity parties with me as the host and guest of honor. She did a super job explaining everything in manageable brain bites, and, most wonderful of all, gave one-on-one time to help me over my stupid--er, confused--moments. How often do you get that kind of personal attention from an instructor? The result is a lovely website that actually works and that I can actually manage. Run, don't walk, to take advantage of this wonderful class!

Avatar for Stephanie Prichard
Stephanie Prichard

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