Margie Lawson

Changing your Writing World

Crazy Easy Awesome-Author Websites

What if you could have a website that would meet your needs whether you're a beginner or a NYT best selling author? 

What if it could be affordable and easy to maintain? 

What if you could have someone hold your hand and walk you through the entire process?

Welcome to the Crazy Easy Awesome Author Website taught by Lisa Norman (Heart Ally Books and Deleyna's Dynamic Designs -- also Margie Lawson's web designer). 

We'll cover each part of a website. I'll help you choose a hosting company, get a domain name, set up the space, and build a website using the most popular platform for writers: WordPress. We'll cover how to create your email sign-up forms and even integrate the site with your social media platforms.

Learn how to secure your website to keep it as safe as possible.

Create your proven online author platform without pain.

Lisa will work with you every step of the way, including doing a hands-on review of your site. You'll learn what to do to maintain it, and how to update and make changes.

Get stuck? We'll work through it together.

By the end of this class you'll have a beautiful, personalized author's website that will make you proud.

Note: a website has to live somewhere. This may incur hosting fees. We'll talk through the options in class and each student will make their own choices about where their site will live. Free options will be included, but students may choose to purchase hosting. Fees associated with setting up the website are not included in the cost of the course.

What You'll Learn:

  • how to build your own website
  • how to maintain your own website
  • how your website can help grow your career
  • what pieces you need to make your website do what you want it to
  • the basics of author branding as they apply to websites
  • how to build a mailing list, and what to do with it

Who Should Take This Class:

  • authors who don't have a website
  • authors who don't feel like they are in control of their website

Lesson Plan

Week 1 — Welcome to the Web

  • Choose a domain name
  • Choose a place for your website to live on the internet
  • Decide what you want your website to do
  • Get basic security in place
  • Get ready to build your website!

Week 2 — Instant Website, just add water

  • Add an About Page
  • Intro to Branding and Tag Lines
  • Daydream about your Perfect Website
  • One-on-one meetings using Zoom

Week 3 — Customization, Style, and Power

  • Pick a style and begin customizing it
  • Create more content for your website
  • Choose add-ons to customize how your site functions
  • One-on-one meetings using Zoom

Week 4 — Security, Maintenance, and Expansion

  • Site Review with Lisa
  • Ensure all security is in place
  • Review how to maintain and protect your website
  • One-on-one meetings using Zoom
  • Share your finished website with the class!

Teacher

Lisa Norman

Lisa Norman is the owner of Heart Ally Books, an independent publishing company. She also owns a website design company specializing in creating websites for authors, Deleyna’s Dynamic Designs. For over 25 years, she has worked with both indie and traditionally published writers on everything from writing through publication and marketing. She has taught students from 10 to 80, both in person, locally, and online. Her customers range all over the US, Canada, and as far away as Australia. Mostly she coaches people one-on-one, and she loves public speaking. She’s most proud of her children, adores her husband, and seems to be constantly surrounded by cats.

Lisa is the author of a series of nonfiction ebooks, Publishing Gold: Step-by-Step Guides for Success In Your Writing Career. She also writes under the pen name of Deleyna Marr.

Schedule

Reviews

Wonderful Website - Thanks to Lisa

5.0 rating
July 2, 2020

This was an amazing class. I thought I would finish up weeping all over my computer keys. But at every hitch Lisa was there to guide and explain; she is very approachable and patient. I do like the step by step instructions with screenshots. And now I have a website which is already attracting positive attention. Wow!

Sharron Gunn

From newbie to 'Neo', this site-building class is for you.

5.0 rating
January 17, 2020

Do you speak website geek?
Understand CSS and HTML?
Know your plug-ins from privacy policies?
Don't worry - Lisa Norman knows ALL!
Really, she does.
Participants in Lisa's classes never ask a dumb question.
Why?
Because all questions are welcome and Lisa's explanations are guaranteed to teach even a neophyte how to navigate website waters.
Through Lisa's careful guidance, I designed and tailored the exact site that I wanted. She answered every question - gently nudging us to try out our website water wings - and explore. Lisa was an amazing safety net. I was challenged and encouraged to build, design, tweak, and dream big for my site.
I'd take any class that Lisa taught, knowing that I'd be a more savvy business person on the other end.
Kudos to Lisa Norman for her teaching expertise!

K.M. Saint James

Want to Build or Update Your Website, Then Take the Class

5.0 rating
November 30, 2019

I had been dinking around with creating a website on my own. I did the research on where to buy my domain name, hosting company, and email marketing companies and I was exhausted. While I had all the pieces I didn't have the energy to put them all together cohesively, until I signed up for Lisa's class.
With her lessons and her one-on-one calls, I was able to easily and quickly put it all together into a working website at MelissaBorg.com. The advice she offers and the clear lessons makes this class easy worth the class price. If you are thinking of building a website or have a website that you want to redo, do yourself a favor and register.

Melissa Borg

So Glad I Took this Course to Build my Website

5.0 rating
November 29, 2019

I started this course with absolutely no idea how the "behind the scenes" of websites worked and expected to have to study and work very hard just to keep up. I was pleasantly surprised to find that the lessons were easy to understand and there was plenty of support from Lisa both in online discussions and in one-on-one video chats. Lisa shared resources and her knowledge generously. My website was up and running within the month (marinicol.com) and I couldn't be happier with the result. This was a great gift to myself and I wish I'd taken this course sooner (I took it in Feb 2019).

Rosemary Rudyk

The Smarter, Faster, Easier Way to Build an Awesome Website

5.0 rating
November 29, 2019

I initially took Lisa Norman’s Crazy Easy Awesome-Author Websites class because I wanted to learn how to update and maintain my existing website. About two weeks into the class, I decided to scrap my site. Lisa’s willingness to offer personal, hands-on-training made building my new website a breeze. A very patient instructor, she took a technical subject and presented her lessons in a way that empowered me to step out of my comfort zone. By meshing her expertise and my writing ability, I ended the class with a website (www.pamelavarnado.com) I am proud to share with my readers. It has everything I wanted and more. A clear author brand, cool graphics, and top-notch security. My costs were minimal because Lisa provided links to loads of free stuff.
I have taken numerous online classes through Lawson Writer’s Academy. Lisa’s workshop is one of the best. I highly recommend her Crazy Easy Awesome-Author Websites class.

Pamela Varnado

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© 2020 Margie Lawson, all rights reserved.

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