Margie Lawson

Changing your Writing World

Crazy Easy Social Media for Authors

Tweet like a twit? Facepalm every time you check Facebook? Feel like a pinned bug on Pinterest?

What's an author to do with all of the social media opportunities clambering for our attention?

Confused by controversy? Troubled by trolls? You'll learn the skills to control your social media presence without losing your mind.

Class includes on-line lessons and one-on-one virtual meetings to help you discover and manage your own unique brand. Lisa will make sure you have the tools to tame social media.

What You'll Learn:

  • how to choose the most effective social media platform for you
  • there are more social media platforms than Facebook and Twitter, many of which you may never have heard of where readers go to hang out together
  • how to have a social media presence and still have time to write
  • how social media can help empower your writing

Who Should Take This Class:

  • authors seeking to up their social media game
  • traditional authors who've been told they need to increase their platform
  • indie authors seeking to really connect with their readers in a meaningful way

Lesson Plan

Week 1: Introduction to Social Media: What and Why

  • What is Social Media?
  • Why Participate in Social Media?
  • Social Media is NOT...
  • What is your why?

Week 2: Building Your Brand

  • Step 1: Catch (and don't release)!
  • What is a brand (and how do I find mine?)
  • Finding Your Fish (identify your target audience)
  • Geeky Bits
    • Colors!
    • Graphic design
    • The F in the Room

Week 3: Strategies for Specific Platforms

  • Social Media Demographics
  • Making Sense of Social Media
  • Details for Specific Platforms
  • Research Chosen Platforms

Week 4: Practice!

  • Share experiences regarding specific platforms
  • Discussions on how to target YOUR audience
  • Practical experimentation and feedback


Lisa Norman

Lisa Norman is the owner of Heart Ally Books, an independent publishing company. She also owns a website design company specializing in creating websites for authors, Deleyna’s Dynamic Designs. For over 25 years, she has worked with both indie and traditionally published writers on everything from writing through publication and marketing. She has taught students from 10 to 80, both in person, locally, and online. Her customers range all over the US, Canada, and as far away as Australia. Mostly she coaches people one-on-one, and she loves public speaking. She’s most proud of her children, adores her husband, and seems to be constantly surrounded by cats.

Lisa is the author of a series of nonfiction ebooks, Publishing Gold: Step-by-Step Guides for Success In Your Writing Career. She also writes under the pen name of Deleyna Marr.



Good for Beginners and Veterans alike

Rated 5 out of 5
May 31, 2021

The class lesson list above barely scratches the surface of all we learned. Lisa provided a lot of information about the world of social media, then encouraged us to explore ourselves as authors, then specific ideas on where to go and how to connect with readers. Her lesson on the specific platforms was especially helpful.
I can see this class being of benefit to repeat after a period of time 'in the field.'

Crazy Easy Social Media for Authors 1
Vicki B

Great Social Media Class

Rated 5 out of 5
May 22, 2021

Lisa provides a wealth of information on how to approach social media in this workshop. The lecture material is current. Lisa had updated the material and added to it during the workshop with helpful information. The one on one sessions were great for addressing any questions I had. Overall, this is an excellent class. Lisa is very responsive and happy to answer questions.

Crazy Easy Social Media for Authors 2
Cynthia Capley

Finding your Fish

Rated 5 out of 5
May 4, 2021

The class brought my attention to the different platforms to explore. Lisa is a natural teacher who uses cartoons to help visual learners like me really get the lesson of the week. And she is a whiz kid with WordPress. I feel confident I am on the path to finding friends who read on social media.

Crazy Easy Social Media for Authors 3
Laura Lynn

Lisa is the guru of a writer's online presence

Rated 5 out of 5
March 2, 2020

I have recommended Lisa's classes to everyone in my network. The smart people are the ones who listen and sign up. Lisa navigates a perfect balance between guidance and experimentation, teaching and autonomy. The class meets students where they are and takes them to places they never imagined. She is always positive, funny, sweet, knowledgeable, and she nurtures that same atmosphere in her classes. You'll network, meet new friends, learn from their challenges. This class is worth WAY more than the fee. As much as you love Margie, you'll find that same affinity for Lisa.

Crazy Easy Social Media for Authors 4
L.A. Mitchell

Awesome Social Media Class

Rated 5 out of 5
March 1, 2020

I can’t recommend Lisa’s classes enough. She will hold your hand, guide you through the tech-jungle, and make it seem easy. I’m pretty much a beginner when it comes to promoting my work using social media, but this class has given me both a solid footing and the confidence to start branching out. The class is also great for those with more experience but who want to build their social media presence. Lisa’s depth of understanding, attention to detail, and patience and understanding for those of us who are less than tech-savvy are all wonderful.

Crazy Easy Social Media for Authors 5
Becky Rawnsley

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