July, 2016 Author Branding, CANCELLED

Category: July 2016

Instructor: Lana Pattinson

July 5 - 31; Fee: $50

Have you ever thought…gosh, that author looks so put together. Everything matches on her website and social media, and she stands out from the crowd. Branding for Authors is a mixture of career planning and marketing. Of defining yourself, and what you offer to your readers. Each week will have a lecture and assignment(s) to complete, with feedback from the instructor and the rest of the class. You’ll finish this class with a clear understanding of your brand, what you stand for, and how you can leverage your messaging to reach your target audience.



      • What is a brand and why is it important?
      • Defining yourself through branding
      • The 3 phases of brand building
      • Developing your visual brand guidelines
      • Visual tools for branding consistently across multiple social media channels

*Please note: this course walks you through strategic thinking and offers exercises to define your brand. It does not include tactical specifics (e.g. which social media channels to use or how to refresh your author website).



Hi y’all! I’m a Marketing Consultant with expertise in Brand Planning and Social Media. For over 15 years I’ve worked in the wine & spirits industry, marketing powerhouse brands globally such as The Macallan Scotch Whisky, Jacob’s Creek wines, and Kahlua Coffee Liqueur. I’ve lived all over: Ontario, Texas, Las Vegas, New York & Scotland. I have a BS in Business Administration from Trinity University in San Antonio, TX and an MBA from the University of Edinburgh, Scotland. I write YA Historical Fantasy. I’m a member of RWA, YARWA, and CHRW. Currently, I live in Westchester County, New York with my husband, daughter, and furbaby. Connect with me via my website, LanaPattinson.com, where I blog about Books, Booze, & Scotland. You can also find me on Pinterest or Twitter. Cheers! Lana

Start Date:  Tuesday, 05 July 2016
Cost: 50(USD)
Topics: 1