April, 2017: Author Power on Pinterest

Category: Writing
Summary: 

Instructor: Lana Pattinson

April 3 - 30;  Fee:  $50

Whether you are new to Pinterest or already have a personal account, we’ll discuss strategies for branding yourself as an author and developing your Author Platform.

We’ll cover the following topics:

  • Why Pinterest?
    • We’ll find out why Pinterest is an important part of your Author Platform, and why & when it may be a better choice than Facebook or Twitter.
  • The Basics: Setting up your Account
    • Setting up your profile and creating key Boards
  • Pinterest as part of your Social Media plan and how to manage your time
    • What do you want to accomplish / Setting goals
  • Targeting your Audience
    • Let’s look at ways that we can define and appeal to your target audience
  • How to make a great Pin
    • What makes a great Pin
    • Tools and Programs you can use for creating Pinnable images
    • Important information to include when creating your Pins
  • Interacting on Pinterest
    • Purpose and how to use Group Boards
    • Other ways to interact on Pinterest (comments, likes, etc).
  • Nuts & Bolts: How to Pin, Whom to followAnalytics
    • How to Pin for maximum effect
    • Selecting the right people to follow
    • Using Pinterest Analytics to review and streamline your social media plan 

Lana Pattinson

Hi y’all! I’m a Marketing Consultant with expertise in Brand Planning and Social Media. For over 15 years I worked in the wine & spirits industry, marketing powerhouse brands globally such as The Macallan Scotch Whisky, Jacob’s Creek wines, and Kahlua Coffee Liqueur.

I’ve lived all over: Ontario, Texas, Las Vegas, New York & Scotland. I have a BS in Business Administration from Trinity University in San Antonio, TX and an MBA from the University of Edinburgh, Scotland.

I write Young Adult Historical Fantasy, and am a Finalist in the 2015 Romance through the Ages Contest. I’m a member of RWA, YARWA, and CHRW.

Currently, I live in Westchester County, New York with my husband, daughter, and furbaby. Connect with me via my website, LanaPattinson.com, where I blog about Books, Booze & Scotland. You can also find me on Pinterest or Twitter.

Cheers! Lana

Start Date:  Monday, 03 April 2017
Cost: 50(USD)
Topics: 4