You have a website, but what do you do with it?

This class teaches you how to super-empower your website. Go beyond the basics and use your website to expand your reach, focus your brand, and build your tribe. Want to blog? Learn to craft a sharable blog post and then track its effectiveness over time. Don't want to blog? Learn ways to monetize your website and target your ideal readers.

You have the website. Now learn how to make it work for you.

*Note: this class does not cover building a basic website. You must have a functional website that you have control over in order to get the most out of this class. Ideally, you should have taken Crazy-Easy Awesome Author Websites before taking this class.

What You'll Learn:

• the basics of Search Engine Optimization (SEO) for authors
• how to use analytics data
• social media basics
• website branding
• audience targeting

Who Should Take This Class:

• authors who have a WordPress website who don't feel like it is performing as well as it should
• authors with a new website that they want to empower
• authors who feel their presence is starting to stagnate in growth

Lesson Plan

Week 1 - Stable Foundation

• Class Rules
• Some Review Lessons
• Mobile First Indexing
• Google Analytics
• Update your Privacy Page!

Week 2 - Target Practice

• Choosing a Target
• Deciding upon an Approach
• Creating a Post
• Evaluating the Results

Week 3 - Payoff Goals and Strategies

• Defining your Goal
• Selling Books
• Reputation Building
• Creating a Business
• Selling Stuff
• Advertising
• Change the World

Week 4 - Growing Pains

• Growing your Site
• Early Warning Signs
• Predicting a Problem
• Prepare for Success

Teacher

Lisa Norman is the owner of Heart Ally Books, an independent publishing company. She also owns a website design company specializing in creating websites for authors, Deleyna’s Dynamic Designs. For over 25 years, she has worked with both indie and traditionally published writers on everything from writing through publication and marketing. She has taught students from 10 to 80, both in person, locally, and online. Her customers range all over the US, Canada, and as far away as Australia. Mostly she coaches people one-on-one, and she loves public speaking. She’s most proud of her children, adores her husband, and seems to be constantly surrounded by cats.

Lisa is the author of a series of nonfiction ebooks, Publishing Gold: Step-by-Step Guides for Success In Your Writing Career. She also writes under the pen name of Deleyna Marr.

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