Margie Lawson

Changing your Writing World

June, 2022: Crazy-Easy Awesome Author Websites!

$120.00

Welcome to the Crazy-Easy Awesome Author Websites taught by Lisa Norman (Heart Ally Books and Deleyna's Dynamic Designs -- also Margie Lawson's web designer). We'll cover each part of a website. I'll help you choose a hosting company, get a domain name, set up the space, and build a website using the most popular platform for writers: WordPress. We'll cover how to create your email sign-up forms and even integrate the site with your social media platforms.

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Description

June 1st - 30th

What if you could have a website that would meet your needs whether you're a beginner or a NYT best selling author? 

What if it could be affordable and easy to maintain? 

What if you could have someone hold your hand and walk you through the entire process?

Welcome to the Crazy Easy Awesome Author Website taught by Lisa Norman (Heart Ally Books and Deleyna's Dynamic Designs -- also Margie Lawson's web designer). 

We'll cover each part of a website. I'll help you choose a hosting company, get a domain name, set up the space, and build a website using the most popular platform for writers: WordPress. We'll cover how to create your email sign-up forms and even integrate the site with your social media platforms.

Learn how to secure your website to keep it as safe as possible.

Create your proven online author platform without pain.

Lisa will work with you every step of the way, including doing a hands-on review of your site. You'll learn what to do to maintain it, and how to update and make changes.

Get stuck? We'll work through it together.

By the end of this class you'll have a beautiful, personalized author's website that will make you proud.

Note: a website has to live somewhere. This may incur hosting fees. We'll talk through the options in class and each student will make their own choices about where their site will live. Free options will be included, but students may choose to purchase hosting. Fees associated with setting up the website are not included in the cost of the course.

What You'll Learn:

  • how to build your own website
  • how to maintain your own website
  • how your website can help grow your career
  • what pieces you need to make your website do what you want it to
  • the basics of author branding as they apply to websites
  • how to build a mailing list, and what to do with it

Who Should Take This Class:

  • authors who don't have a website
  • authors who don't feel like they are in control of their website

Lesson Plan

Week 1 — Welcome to the Web

  • Choose a domain name
  • Choose a place for your website to live on the internet
  • Decide what you want your website to do
  • Get basic security in place
  • Get ready to build your website!

Week 2 — Instant Website, just add water

  • Add an About Page
  • Intro to Branding and Tag Lines
  • Daydream about your Perfect Website
  • One-on-one meetings using Zoom

Week 3 — Customization, Style, and Power

  • Pick a style and begin customizing it
  • Create more content for your website
  • Choose add-ons to customize how your site functions
  • One-on-one meetings using Zoom

Week 4 — Security, Maintenance, and Expansion

  • Site Review with Lisa
  • Ensure all security is in place
  • Review how to maintain and protect your website
  • One-on-one meetings using Zoom
  • Share your finished website with the class!

Teacher

Lisa Norman

Lisa Norman is the owner of Heart Ally Books, an independent publishing company. She also owns a website design company specializing in creating websites for authors, Deleyna’s Dynamic Designs. For over 25 years, she has worked with both indie and traditionally published writers on everything from writing through publication and marketing. She has taught students from 10 to 80, both in person, locally, and online. Her customers range all over the US, Canada, and as far away as Australia. Mostly she coaches people one-on-one, and she loves public speaking. She’s most proud of her children, adores her husband, and seems to be constantly surrounded by cats.

Lisa is the author of a series of nonfiction ebooks, Publishing Gold: Step-by-Step Guides for Success In Your Writing Career. She also writes under the pen name of Deleyna Marr.

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Teacher

Lisa Norman

© 2022 Margie Lawson, all rights reserved.

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