Margie Lawson

March, 2020: Publishing Gold: Self-publishing and self-marketing for do-it-yourselfers


SKU: course-240 Category: Tag:

Instructor:  Lisa Norman

March 1-31;  Fee:  $95

This four week session is a fast-paced, in-depth look into the day-to-day work of indie publishing. Wondering if indie publishing is for you? Feeling overwhelmed in the process and lost as to the next step? This class will give you a road map and clear away the mud of misinformation. Wish you had someone who could answer your questions? This class includes lectures, homework, and forum discussions with the teacher and other students. Updated for 2019, topics include:

Learning to tell gold from iron pyrite

       — defining your writing identity

Basic geology and avoiding landslides

— marketing without getting buried alive

— understanding the changing nature of the industry

Making peace with the natives

— building your tribe

Staking your claim

— creating a marketing plan

Refining process

— setting goals

— evaluating their success

Digging in the dirt

— basic manuscript preparation and formatting

— converting for e-readers, HTML, CSS, and EPUB

Bringing in the heavy equipment

— how to hire a contractor

— rights and licenses

— distribution and discounts

— contracts and concessions

Taking your gold to the bank

— dealing with the emotions of completing the process

— patience required for marketing

— going on to the next project

Lisa Norman is the owner of Heart Ally Books, an independent publishing company. She also owns a website design company specializing in creating websites for authors. For over 25 years, she has worked with both indie and traditionally published writers on technical aspects of the writing process including publication and marketing. She has taught students from 10 to 80, both in person, locally, and online. Her customers range all over the US, Canada, and as far away as Australia. Mostly she coaches people one-on-one, and she loves public speaking. She’s most proud of her children, adores her husband, and seems to be constantly surrounded by cats.

Lisa is the author of a series of nonfiction ebooks, Publishing Gold: Step-by-Step Guides for Success In Your Writing Career. She also writes under the pen name of Deleyna Marr.


Lisa Norman