Do you want to engage your target audience (readers, bloggers, book reviewers, authors, clients, and customers)? Do you want them to remember your name and/or brand? Do you want their friends to check out your books and services? Giving quality swag away to these influencers is a proven way to increase word of mouth sales and turn one-time customers into repeat customers.

In this master class in hands on marketing you will learn:

• Why swag works
• How to narrow down the choices until you find the perfect swag for your book, business, and/or brand.
• How to save money by creating your own swag (video tutorials)

Who should take this course:

• Pre-published authors—Build your audience and buzz for your book
• Published authors—Thank your readers, and continue to build your audience and buzz for your books
• Freelance editors, publishing professionals, & other creatives—Keep your name and services in front of your clients and prospective clients

Course overview

Lesson 1 – the psychology behind swag

• citing recognized studies
• a discussion on the impact of swag on consumers
• the most effective promotional products for creatives

Lesson 2 – A detailed look at Julie’s collected swag over the past 10 years (photos + video discussion)

• what worked
• what didn’t work

Lesson 3 – what the promotional companies can do for you

• Large batch orders (for big events)
• quantity vs quality?
• how to get a deal or discount

Lesson 4 – what individual artists (Etsy) can do for you

• Unique
• customized
• Items you can’t make yourself because they require a specific skill

Lesson 5 – What you can do for yourself

• Do It Yourself projects for large and small batch items
• Cost effective
• create the exact number of items you need
• customize to your brand, series, and/or individual book, profession, or service

DIY Projects – all projects include:

• a cost breakdown
• material lists with links to suppliers
• photos and written instructions  
• video tutorials.
  • Project #1 – bookmark
  • Project #2 – greeting card
  • Project #3 – post-it-note cover
  • Project #4 – tissue box
  • Project #5 – small & large notebooks
  • Project #6 – candy book
  • Project #7 – tea wallet
  • Project #8 – Exploding box card
  • Project #9 – folded book

Teacher

Schedule

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