Margie Lawson

Make your writing soar


Visceral Rules: Beyond Hammering Hearts

This class is all about adding emotion to your scenes.

If you have a scene that carries a strong emotional stimulus, you usually need to give your POV character a visceral response.

You don’t want to write them in a clichéd way. You want to write them fresh, with just the right amount of power.

This is the right course for you!

I’ll teach you exactly what you need to know to make your writing carry emotion that will hook your reader.  You’ll learn tips and techniques and cool ways to make your writing soar.

And — you’ll have fun!

Lectures are loaded with teaching points and examples of visceral responses.  The examples are Deep Edit Analyzed. You’ll learn what that author did to make their writing wow readers. You’ll learn how to make your writing wow readers too.

What You'll Learn:

  • The full range of visceral responses
  • Writing fresh
  • Placement in scene
  • Using the Four Levels of Powering Up Emotion
  • How to crescendo emotion
  • Stimulus/response patterns
  • Overwriting and underwriting
  • Cliché twists and cliche play
  • How to hook your reader viscerally.


Margie Lawson

Margie Lawson left a career in psychology to focus on her true passion—helping writers make their stories, characters, and words strong. Tired of the same old writing rules and tools? Try something new.

Using a psychologically based, deep-editing approach, Margie teaches writers how to bring emotion to the page. Emotion equals power. And power not only grabs readers, it holds onto them until the end. Many Margie grads have gone on to win awards, find agents, sign with publishers, and hit bestseller lists.

As an international presenter, Margie has taught over 150 full day master classes in the U.S., Canada, Australia, New Zealand, and France, as well as multi-day intensives on cruise ships in the Caribbean. Pre-COVID, she taught 5-day Immersion Master Classes across the U.S. and Canada and in seven cities in Australia too.

COVID Update: Immersion Master Classes are now virtual, taught through Zoom. Virtual Immersion classes are limited to six writers. They're two days long with two big topics--and as always, writers get one on one deep editing with Margie.

She also founded Lawson Writer's Academy, where you’ll find over 30 instructors teaching online courses through her website. To learn more, sign up for Margie’s newsletter.




Truly, truly fantastic.

November 16, 2020

It was like my eyes were opened to what great writing truly is. This course has taken my writing to the next level and increased my awareness and understanding of visceral responses. I also know how to use them to strengthen my scenes. I'm so thrilled to have had the opportunity to do this course. I definitely recommend it.

Khardine Gray, USA Today Bestselling Author

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